Updated June 2026

The agreement
between us.

Please read these Terms & Conditions carefully before using Lumora. By using the App you agree to be bound by these terms.

01

Acceptance of terms

These Terms are between you and Lumorabeauty Ltd, a company registered in England and Wales (company number 17044042) whose registered office is at 4 Field End, Coulsdon, CR5 2AY, trading as "Lumora Beauty" ("we", "our" or "us").

By creating an account and using Lumora ("the App"), you agree to be bound by these Terms & Conditions. If you do not agree to these terms, please do not use the App.

You must be at least 18 years old to use this App (or older, where the age of majority in your country is higher). The App is intended for adults only; it is not for anyone under 18, and we do not knowingly allow under-18s to create an account.

02

Eligibility to purchase

To buy from the App you must be at least 18 and resident in a country we ship to. You confirm that the information you give us is accurate and that the payment method is your own. Products are sold for your personal use and not for resale.

03

Orders & contract formation

When you place an order you are making an offer to buy. We may accept or decline it. A contract is formed only when we send you an order confirmation or dispatch the goods, whichever is later. We may decline or cancel an order — for example if an item is out of stock or there has been a pricing error — and if you have paid, we will refund you in full.

Risk in the goods passes to you on delivery; ownership passes once we have received full payment and dispatched the order. Delivery timescales and charges are shown in Delivery Information.

04

Pricing & payment

Prices are in pounds sterling and include VAT where applicable. We may change prices at any time, but changes do not affect orders we have already confirmed. Payment is taken through Stripe at or shortly after order confirmation, and you confirm the card or payment method is yours.

If a price is shown incorrectly due to a genuine error, we are not obliged to fulfil the order at the wrong price; we will let you know and you can confirm at the correct price or cancel for a full refund. Only one discount code may be used per order, subject to that code’s terms.

05

Cancellations, returns & refunds

As a consumer you have a statutory right to cancel most orders within 14 days of receiving the goods, in addition to your rights if an item is faulty or not as described under the Consumer Rights Act 2015. Some items (for example, products sealed for hygiene reasons and unsealed after delivery) may be excluded.

Full details of how to cancel, return an item and receive a refund — including timescales and who pays return postage — are set out in our Returns Policy, which forms part of these Terms.

06

Subscriptions & auto-renewal

Lumora offers optional paid subscriptions. These are billed through your Apple App Store or Google Play account and renew automatically at the end of each period unless you cancel beforehand.

You can manage or cancel a subscription at any time in your App Store or Google Play account settings; cancellation takes effect at the end of the current billing period. Where a free trial is offered, it converts to a paid subscription unless cancelled before it ends. We will give reasonable notice of any price change. Refunds for subscriptions are handled by the relevant app store, and nothing here affects your statutory rights.

07

Medical & health disclaimer

Important
Lumora is not a medical application and does not provide medical advice.

All content, recommendations, and information provided by Lumora is for informational and educational purposes only. Lumora’s AI analysis and recommendations are not a substitute for professional medical advice, diagnosis, or treatment.

Always seek the advice of a qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay seeking it because of something you have read or seen in the App.

If you have a skin condition, allergy, or medical concern, consult a dermatologist or healthcare professional before using any recommended products.

08

AI technology disclaimer

Lumora uses artificial intelligence (AI) and machine learning technologies to provide its services. AI skin analysis results are estimates based on photographic analysis and may not be accurate. AI recommendations are generated based on patterns and may not be suitable for all individuals.

Results may vary based on lighting, camera quality, and other factors. This content is for informational purposes only. We continuously work to improve our AI systems, but we cannot guarantee perfect accuracy. You should use your own judgment when following any AI-generated recommendations.

09

Product recommendations

Product recommendations provided by Lumora are based on information you provide about your skin type, concerns, and preferences, AI analysis of your photographs (if you use this feature), and product ingredient and formulation data.

No guarantee
We do not guarantee that recommended products will work for you. Individual results may vary significantly.
Patch test
Always patch test new products before full application and check ingredients if you have known allergies.
Buying products
Products you buy in the App are sold by us and covered by our Orders, Pricing & payment, and Cancellations, returns & refunds terms below.
10

Limitation of liability

Nothing in these Terms limits or excludes your statutory rights as a consumer, and nothing excludes or limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be excluded by law.

Products you buy from us come with the statutory protections of the Consumer Rights Act 2015, including that they are of satisfactory quality. Our AI analysis and recommendations are provided for information only (see the disclaimers above).

Subject to the above, and to the fullest extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, including loss of profits, goodwill or data. Our total liability to you for any claim is limited to the amount you have paid us in the 12 months before the claim arose.

11

Your data & privacy

We process your personal data as described in our Privacy Policy. Where we rely on your consent — such as for facial analysis — you give it separately and can withdraw it at any time. Our processing includes your beauty profile, preferences and analysis history, and using your data to provide personalised recommendations.

You have the right to access, correct, and delete your personal data. See our Privacy Policy for full details on how we handle your information.

12

Third-party services

Lumora works with third-party services including Beauty Fort for order fulfilment, Perfect Corp (YouCam), OpenAI and Visage Technologies (Arbelle) for AI and try-on features, Stripe and RevenueCat for payments and subscriptions, and Supabase and Google Firebase for infrastructure and analytics.

These third-party services have their own terms of use and privacy policies. We are not responsible for the practices, content, or availability of these services.

13

Intellectual property

All content, features, and functionality of the App, including but not limited to text, graphics, logos, icons, images, and software, are the property of Lumora or its licensors and are protected by copyright, trademark, and other intellectual property laws.

You may not reproduce, distribute, modify, or create derivative works without our express written permission.

14

User conduct

You agree to use the App only for lawful purposes and in accordance with these Terms. You agree not to:

No fraud
Use the App for any fraudulent or illegal purpose.
No false content
Upload false, misleading, or inappropriate content.
No unauthorised access
Attempt to gain unauthorised access to our systems.
No disruption
Interfere with or disrupt the App’s operation, or reverse engineer our source code.
No harm
Use the App to harm, abuse, or harass others.
15

Indemnity

You agree to be responsible for losses and reasonable costs we suffer that are caused by your breach of these Terms or your misuse of the App. This does not apply to losses that were not reasonably foreseeable, and nothing in this section affects your statutory rights as a consumer.

16

Changes to terms

We reserve the right to modify these Terms & Conditions at any time. Changes will be effective upon posting to the App. Your continued use of the App after any changes constitutes your acceptance of the new Terms.

We encourage you to review these Terms periodically for any updates. We will notify you of significant changes via in-app notification or email.

17

Termination

We may terminate or suspend your account and access to the App at any time, without prior notice, for any reason, including if you breach these Terms.

Upon termination, your right to use the App will immediately cease. Provisions of these Terms that by their nature should survive termination shall survive.

18

Severance & entire agreement

If any part of these Terms is found to be unlawful or unenforceable, that part is treated as removed and the rest of the Terms continue to apply. These Terms, together with our Privacy Policy and Returns Policy, form the whole agreement between you and us. If we do not enforce a right, that is not a waiver of it.

19

Complaints & dispute resolution

If something has gone wrong, please contact us at info@lumorabeauty.co.uk and we will try to put it right. For complaints about how we handle your personal data, see the Privacy Policy.

If we cannot resolve a complaint between us, you may be entitled to use an alternative dispute resolution (ADR) scheme. These Terms are governed by the law of England and Wales (see below).

20

Governing law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

Any disputes arising from these Terms or your use of the App shall be subject to the exclusive jurisdiction of the courts of England and Wales.